The Skill Nobody Talks About: Choosing the Right Ride

Introducing the Cherry Picking Game — now live in the U.S.

Imagine you’re driving through a busy city, as a rideshare app driver. Your phone lights up with a new ride offer, and you have just about 5 to 8 seconds to decide: accept or reject.

You glance quickly at the distance. The payout. The total time. The neighborhood. The direction. The time of day. The potential return trip. You’re also steering. Watching pedestrians and traffic. Checking mirrors. Trying to stay safe and reach your income goals at the same time.

Now imagine doing that over 100 times per day.

That’s not just a decision. That’s a job. And most passengers never see that part.

That’s the reality for app drivers. And that’s exactly why we built the Cherry Picking Game. We at GigU, want to show and educate people about this Gig and the importance of taking control over your income. Do not let the platforms run your business for you! 

A Viral Hit in Brazil. A Wake-Up Call for Everyone.

Originally launched in Brazil as a fun way to educate the public, the Cherry Picking Game quickly turned into a hot topic inside the market. It was played more than 300K times between passengers and drivers. Influencers shared their results. News outlets ran headlines like “Would You Be a Good Uber Driver?” and “Game Shows How Hard It Is to Make a Living Behind the Wheel.”

The concept is simple: you step into the shoes of Charles, a rideshare driver with one goal — to make $200 in net profit in 8 hours of work. But just like in real life, your workday has limits. You can’t accept everything. You have to think fast. You have to cherry-pick.

Swipe left on bad rides. Swipe right on the ones that might pay off. And at the end of your shift, you see your results: did you make your goal, or did the system win again?

More Than a Game — It’s a Message.

The Cherry Picking Game is not about entertainment. It’s about empathy.

It’s designed to show passengers just how hard it is to survive in today’s gig economy — and to remind drivers that smarter decisions are possible. With the pressure of time, risk, and platform manipulation, the ability to filter rides quickly and clearly is more than a convenience. It’s a necessity.

Part 1: For Passengers — It’s More Than Just a Button Tap

Most riders (passengers) never think twice about the offer that led to their trip. They tap a button, get picked up, and go. But on the other side of that screen, something much more complex is happening.

Drivers receive hundreds of ride offers per day. Each one demands a quick decision with real financial consequences. Take too many bad rides, and your day becomes a loss. Pick the wrong direction, and you end up far from home with empty pockets.

That’s the reality drivers face — and it’s exactly what our new game simulates.

The Cherry Picking Game puts you in the driver’s seat. Literally. Each offer comes with a countdown. Swipe left for a bad ride. Swipe right for a good one. Miss too many, and you run out of time… or money.

It’s not easy. Most players don’t hit the goal, even trying 6, 7 or 8 times. And that’s the point.

By letting passengers experience this pressure firsthand, we want to build something deeper than understanding. We want to build solidarity.

Because when a driver takes an extra minute before accepting your trip, they’re not being rude. They’re being responsible. The platform is trying to squeeze the driver´s share and yours at the same time so they can earn more money from both ends. 

When they decline a short ride in heavy traffic, they’re not being picky. They’re being smart — trying to protect their income, their time, and their safety.

Part 2: For Drivers — Your Right to Choose Is Not Selfish. It’s business.

If you’re a driver, you already know: the hardest part of the job isn’t the driving. It’s the decision-making.

Choosing which rides to accept is a skill. A business skill. And just like a store owner can choose which products to stock or which hours to stay open, you have every right to choose the rides that make sense for you.

The truth is, most platforms don’t want you to think this way. They want speed, compliance, and acceptance — not strategy. But blindly accepting every offer means working for hours… only to come home with nothing. No profit. No protection. Just wear and tear.

We built the Cherry Picker tool inside GigU to help you fight back. To help you analyze each ride faster. To protect your focus and maximize your earnings. Now, with the Cherry Picking Game, we’re also helping passengers understand the choices you face every day.

This is more than a game. It’s a message to everyone:

When drivers make better decisions, the system works better — for all of us.

You’re not lazy for skipping bad rides. You’re not greedy for wanting fair pay. You’re a worker, a business owner, a provider. And like any good professional, you deserve tools, time, and support to succeed. ‍

Why This Matters

When passengers understand the pressure, they show more compassion. When drivers understand their rights, they drive smarter.

That’s the connection we’re building.

So whether you’re stepping into a car or stepping behind the wheel, we invite you to try the Cherry Picking Game. See how hard it really is to hit your daily goal. Feel the pressure of the clock. Make the hard calls.

And then remember: this is not just a game. This is someone’s life.

Try it today. And see if you’d survive a shift.